Ari’s Purrfect, a feline wellness brand backed by South Korea’s Yuyu Pharma, participated in CatCon 2026 at the Pasadena Convention Center, introducing its cat-focused product lineup to consumers and members of the feline community.

Ari’s Purrfect presented two products currently available in the U.S.: Dental Bites and Omega+Multivitamins, a lickable daily supplement. They are currently available on Amazon.

The brand was created around a simple philosophy, Feline First®, with products developed specifically for cats and their everyday routines. Ari’s Purrfect products are formulated by a PhD Companion Pet Nutritionist and a board-certified feline veterinarian.

Robert Wonsang Yu, CEO of Yuyu Pharma and Mervyn’s Petcare, attended CatCon and met directly with cat owners and members of the broader feline community.

“CatCon gave us a valuable opportunity to meet cat owners directly and listen to how they think about everyday feline wellness,” Yu said. “Ari’s Purrfect was created specifically for cats, and those conversations are important as we continue developing the brand.”

Ari’s Purrfect focuses on daily feline wellness products designed around feline biology and behavior. Its current portfolio includes a soft dental chew and an omega-based lickable supplement. The brand plans to continue developing products and engaging directly with cat owners as it expands its presence in the United States.

Participation in CatCon is part of the company’s broader effort to build relationships within the U.S. cat community and gain direct feedback from consumers.

“We want to stay close to the people who live with and care for cats every day,” Yu said. “That feedback helps us better understand how people approach daily care and what they look for from a cat-focused brand.”